[ Tips ] 一分鐘使用導覽
商品編號： 9-387-095 出版日期： 1986/12/03 作者姓名： Bartlett, Christopher A. 商品類別： General management 商品規格： 3p 再版日期： 1991/03/27 地域： 產業： Manufacturing;Agribusiness 個案年度： -
商品敘述：
Provides an update to the global competitive interaction between Caterpillar and Komatsu described in companion cases Caterpillar Tractor and Komatsu Ltd. Caterpillar''s response to Komatsu''s growing market share is outlined, then the impact of rapidly changing dollar/yen exchange rates provides Caterpillar with an interesting pricing decision.
涵蓋領域：
Industry analysis;Exchange rates;International business;Business policy;Market share;Pricing strategy;Competition;Strategy formulation;Industrial goods
相關資料：
哪些人也有訂購？